Alloy Wire has achieved another major milestone
One of the Black Country’s fastest growing exporters has achieved another major milestone by recording its best-ever year of trade with India.
Alloy Wire International (AWI), a specialist supplier of round, flat and profile wire, sent more than £650,000 of material to customers in the subcontinent over the last twelve months – a 50% increase since the end of the Covid-19 pandemic.
This now accounts for nearly 10% of the firm’s overseas sales and marks a 45-year working relationship with the Indian agent Amit Banerjee.
During that time, the Kolkata-based representative has built up a strong customer base that is now rapidly expanding thanks to increased interest from spring, valve and fastener manufacturers serving high-end automotive, aerospace and energy sectors, such as oil and gas.
These clients are looking for full traceability, repeatable quality and quick industry-lead times, as ordering is increasingly becoming shorter to meet just-in-time requirements.
“A lot of our export success has been built on finding the right partner on the ground, who understands the material we supply and the unique services we offer, including three-week turnaround times,” explained Tom Mander, Managing Director of AWI.
“We then collectively use their expertise and contacts on the ground and the relationship we have with Amit is a perfect example of this. It is one of our longest-standing agent agreements and, after 45 years, is getting stronger than ever with sales increasing rapidly.”
He added: “Last year we did over £650,000 of revenue and, this time around, I believe we can surpass that. Indian customers are working with some of the biggest OEMs in the world and need to make sure their components are on time and perform to the highest of standards - that’s where we come in.”
Alloy Wire International, which recently took on an additional 8000 sq ft unit near its headquarters in the West Midlands, manufactures round, flat and profile wire in 62 Exotic alloys, such as Inconel, Monel, Hastelloy, Nimonic and Waspaloy.
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