Sustainable products drive growth at high-performance surface coatings firm

Indestructible Paint – a Midlands-based company which makes high-performance surface coatings – is celebrating strong growth thanks to innovation and global expansion, with turnover increasing 19% over the last year.

The growth has been driven by the popularity of the company’s groundbreaking range of chrome-free products; a widening global customer base; increased aerospace production rates – as many leading aircraft and aeroengines use the company’s specialist coatings; and diversification into a range of additional advanced industries.

Indestructible Paint is at the forefront of efforts to make the surface coatings industry safer, better and greener. More than ten years of intense research and development to meet the challenge of finding an alternative to chrome is paying off. The company has been launching multiple chrome-free products to meet a variety of challenges including sacrificial base and seal coats as well as diffusion coatings that can withstand temperatures of up to 1,000oC. A new chrome-free primer is due to follow later this year with more products in development.

Indestructible Paint is proud that these chrome-free solutions provide equivalent – if not superior performance – compared to their chrome predecessors, proving that being sustainable does not have to mean compromise.

However, many industries need time to make the switch from chrome to chrome-free. Heavily-regulated industries like aerospace, defence and power generation – which are major sectors for Indestructible Paint – require solutions to be extensively tested for safety and approved before they are rolled out and enter service. This process can take years.

For this reason, Indestructible Paint has recently had its existing chrome products re-authorised by REACH in the UK, with EU re-authorisation anticipated soon. This will allow these products to be manufactured and supplied for up to 12 more years to create time for the lengthy transition, including further R&D and testing of new chrome-free coatings that may be required by some customers. The company is hoping, however, that many customers will be able to make the switch long before this and will be actively working with them to give them all the support required.

Certainly, the demand for chrome-free products is growing every month, all over the world, with particular interest from Europe, China, Japan, and Hong Kong. For Indestructible Paint, the track record for combining sustainability and performance is expected to drive growth in 2025 and beyond.

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