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AWI’s new Managing Director sets out ambitious growth plans

Nasmyth Group is pleased to announce the appointment of Tony Upton as its new Chief Executive Officer (CEO)


One of the UK’s leading manufacturers of round, flat and profile wire has named a new Managing Director as it looks to build on a record twelve months.

Alloy Wire International (AWI), which employs 33 people at factories in Brierley Hill and Batley in Yorkshire, has promoted Tom Mander to the role after being with the company for more than 17 years.

The move will see previous MD Mark Venables move upstairs to Chairman, remaining in the business to guide and advise for the foreseeable future.

This is an exciting next step in the AWI journey and will accelerate its ambition to increase sales from its current £13m level to £15m by 2025, with most orders now coming from clients overseas.

“Alloy Wire International is a very special business and I’m honoured to take the reins and help guide the company to the next stage,” commented Tom Mander.

“We’ve come through the pandemic in a good position and, as a critical supplier, continued to provide our material to customers involved in power generation and healthcare, the latter resulting in our wire being used in the VentilatorChallengeUK.”

He continued: “The last twelve months has seen us increase sales to £13m and achieve significant growth in international markets, including the US where orders have risen from $1.8m dollars to $4.2m dollars.

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