How do you promote your company at a trade show?

Are you making plans to exhibit at a trade show? Do you have a strategy for your next exhibition?

Your organisation will have many concerns about exhibiting at a trade show - come along to this workshop to find the answers to some of your concerns and how to exhibit successfully.

This masterclass will be delivered by the Exhibiting Agency with the MAA. The Exhibiting Agency have previous experience working with exhibitors, organisers and trade associations large and small, in the UK and throughout the world including the Farnborough International Airshow.

This workshop will cover the following:

Will your next show provide enough bona fide visitors who are in a position to buy what you are offering?

How will you process and present to hundreds of visitors during the show? How will you concentrate this activity into a limited number of “busy times”?

How will you consistently collect data and market intelligence from the delegates? How will you collate and analyse the data?

How will you give prospects a compelling reason to meet with you again?

 Exhibiting with the MAA at the Farnborough Airshow

The workshop will include:                                                  

• Positioning exhibiting as the definitive strategy to grow your organisation
• Challenging your current level of satisfaction with your exhibiting performance
• Challenging your current awareness of your results
• Challenging the context in which you exhibit – how closely is it linked to your business plan?
• Reviewing the 10 questions to ask the organisers – before booking space
• Identifying the 5 key benefits which exhibiting offers
• Identifying and prioritising your objectives
• Identifying and prioritising your messages
• Calculating your activity ratio
• Identifying the four key tasks to be performed on your stand
• Creating your follow up process
• Evaluation and feedback
• Next steps

If you are interested in exhibiting with the MAA at the Farnborough airshow 2016 there will be an opportunity to find out more at this workshop. 

See details below on how to book your place, this workshop is open to all companies including non-members. Rates do apply and will be refundable if space on the MAA stand at the Farnborough Airshow 2016 is reserved.

Delegate rates

Book your place now