ACE sets sights on overseas growth

Advanced Chemical Etching (ACE) has set its sights on international expansion after boosting exports.


The company, which employs 50 staff at its Telford facility, has enjoyed a solid 2017 after securing three big projects in the aerospace, communications and medical sectors, increasing overseas trade to 38 per cent of its £5m turnover.

The success comes after it embarked on an improvement drive that has increased on-time delivery and right first-time performance.

"Our export activity has been steadily growing year-on-year since 2010, but the last seven months have definitely seen a spike that we're hoping to sustain," said ACE managing director Ian Whateley.

"There may be an element of the pound slipping making us more competitive. However, a lot of the projects we are winning are extremely technical and not many firms around the world can deliver the complexity of components the customer requires.

"Interest has come from all over too; Germany, Luxembourg, United States of America, we've even had orders from customers in Australia, New Zealand, South Korea and Thailand."

ACE's scope of activities includes anything from safety critical components for aircraft and cars to washers, electronic connectors and ornate clock faces.

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